UTTARAKHAND
TOURISM
Duration: 18 months
SCOPE
Social Strategy
Film Production
Content Production
Influencer Marketing
GOALS
Make Uttarakhand the No.1 Adventure state in India
Expand social media audience from Dehradun-Delhi to pan India.
Reduce ecological pressure from popular destinations by highlighting lesser known destinations.
RESULTS
ACHIEVED: Uttarakhand is consistently ranked as the No.1 adventure destination in India
ACHIEVED: Social Media demographics include Mumbai, Bengaluru, Chennai in addition to Dehradun-Delhi region.
ACHIEVED: Highlighted destinations such a Chaukori, Tehri to attract tourists from just the Char Dham destinations.