VPW Studio

A breathtaking 2-minute film that offers a bird’s-eye view of the diverse landscapes of Uttarakhand. Opening with the profound Carl Sagan quote, “To see oneself as a speck in the universe is to finally grasp the majesty of life,” the film takes viewers on a journey over some of Uttarakhand’s most iconic destinations. From the towering Himalayas and tranquil Tehri Lake to the peaceful towns of Chakrata and Chaukori, the film explores the state’s rich natural beauty. Other locations such as Rishikesh, Niti, Mana, Mussoorie, Haridwar, and Devprayag are also showcased, each adding to the vibrant tapestry of Uttarakhand’s diverse landscapes and spiritual heritage. Strategy & Impact • Challenge: Show the vast, interconnected beauty of Uttarakhand, incorporating diverse locations from the Himalayas to the Ganges while reflecting on our place in the universe. • Approach: A cinematic journey featuring: • Aerial views of Tehri, Chakrata, Chaukori, Rishikesh, Mana, Mussoorie, Haridwar, and Devprayag, showcasing the natural grandeur and cultural significance of each place. • The Carl Sagan quote, creating a reflective tone and inviting viewers to appreciate the interconnectedness of nature and humanity. • Majestic shots of Uttarakhand’s mountain ranges, rivers, forests, and spiritual landmarks, highlighting the state’s diverse offerings. • Result: A visually stunning and philosophical film that draws attention to Uttarakhand’s awe-inspiring landscapes, while encouraging viewers to reflect on the beauty and interconnectedness of life. (The film uses the expansive vistas of Uttarakhand to not only celebrate its natural beauty but also to inspire viewers to see themselves as part of something much larger, embracing both the magnificence of nature and the majesty of life.)

The International Yog Festival 2024 in Rishikesh, held at Parmarth Niketan Ashram from March 8 to 14, gathered yoga enthusiasts from all corners of the globe to reconnect with the essence of life. This 2-minute aftermovie encapsulates the spirit of the event, bringing to life the profound connection between breath, body, and mind. The voiceover, “Humans have forgotten how to breathe, the core of our existence, the life of our lives… Breathing is an art, eroded by today’s chaos. An art that could be lost, but your power is not,” forms the philosophical backbone of the film, urging viewers to rediscover the power of breath amidst the noise of modern life. Strategy & Impact • Challenge: Convey the powerful message of yoga, breathing, and spiritual awakening in a concise, impactful format. • Approach: A visually poetic film capturing: • Yoga sessions led by world-renowned teachers, with a focus on breathwork and mindfulness practices. • Spiritual reflections and meditative moments, emphasizing the connection between inner peace and the outer world. • Cultural and community activities, showcasing the unity yoga fosters across borders. • Breathtaking views of Rishikesh, with the Ganges flowing peacefully, symbolizing the flow of life itself. • Result: A deeply emotional aftermovie that reinforced Rishikesh’s status as the Yoga Capital of the World, inspiring viewers to embrace yoga and mindfulness in their own lives. (The International Yoga Festival in Rishikesh is an annual event that draws global attention, promoting wellness, spirituality, and the universal connection of all beings.)

In November 2023, Tehri hosted the Acro World Championship and Aero Show, a landmark event that positioned the region as a premier paragliding destination. Fly Tehri is the official aftermovie of this historic championship, standing apart from numerous creator-made films by delivering the most comprehensive and cinematic portrayal of the event. It captures the adrenaline, skill, and spectacle of India’s first-ever paragliding acrobatics championship. Strategy & Impact • Challenge: Establish Tehri as a global hub for adventure sports and showcase its ability to host world-class aerial events. • Approach: A high-energy cinematic experience featuring: • 30 foreign acro pilots • 102 Indian SIV pilots • 25 tandem pilots • 5 BASE jumpers Participants hailed from India, Turkey, the USA, Czech Republic, Spain, Russia, Switzerland, France, Iran, Hungary, and Albania. • Result: A visually stunning film that amplified Tehri’s reputation in the adventure tourism sector, driving increased interest from thrill-seekers and global sports enthusiasts. As the official aftermovie, this film serves as the definitive visual record of the championship, setting the benchmark for Tehri’s future in adventure tourism.

A breathtaking 2-minute video that encapsulates the diverse beauty and adventure that the state has to offer. From the serene landscapes of Chaukori and Chakrata to the thrill of paragliding over the Tehri Lake, the film brings together everything that makes Uttarakhand a traveler’s paradise. It features awe-inspiring aerial views of the Himalayas, majestic wildlife at Jim Corbett National Park, and adrenaline-pumping heli rides and watersports. This high-energy video captures the state’s natural wonders, adventure tourism, and rich heritage in a single cinematic journey. Strategy & Impact • Challenge: Showcase the diverse experiences Uttarakhand offers, from its tranquil nature spots to its adventurous, adrenaline-driven activities, all in a 2-minute video. • Approach: A cinematic exploration highlighting: • The majestic Himalayas, offering snow-capped peaks and serene valleys that define the state’s grandeur. • Jim Corbett’s wildlife, featuring glimpses of tigers, elephants, and other iconic species. • Tehri Lake’s watersports and paragliding that provide adventure lovers with unique thrills. • Heli rides giving tourists an aerial view of the state’s breathtaking beauty. • Chaukori and Chakrata, showcasing the peaceful beauty of Uttarakhand’s lesser-known gems. • Result: A captivating video that positions Uttarakhand as a versatile destination for nature lovers, wildlife enthusiasts, and adventure seekers alike, drawing attention to the state’s rich offerings for tourism in 2024. (Uttarakhand - Simply Sensational is an invitation to experience everything this incredible state has to offer, blending nature, adventure, and culture into one unforgettable journey.)

Department of Electronics, IT & Biotech Karnataka commissioned this video on the occassion of Bengaluru Tech Summit 2023. A video generated entirely using AI Tools was a world's first to be launched on such a platform by a government body. This film takes you through the charm and potential of the city of Bengaluru, India.

To put the spotlight on Tehri as an emerging travel destination, the Government of Uttarakhand sought a short, high-impact film that would capture the region’s dynamic potential. Shot and edited within just 30 days, this film showcases Tehri Lake’s breathtaking natural beauty, its thrilling aerial and water sports, and the adventurous spirit that makes it a must-visit location for travelers. Strategy & Impact • Challenge: Tehri was still a lesser-known tourist destination in 2023. The film needed to position it as a premier adventure and leisure spot. • Approach: A fast-paced, visually immersive film blending cinematic landscapes, action-packed sports sequences, and emotive storytelling. • Result: Increased tourism interest and engagement on digital platforms.

To increase the awareness of the tourism potential of the state, the Government of Odisha asked us to make this TV Commercial. It was broadcasted in the regions Asia-Pacific, Americas, Europe and Africa. Networks: CNN, National Geographic, MTV, Vh1, Discovery, Sony Entertainment, Euro News, Aaj Tak etc. VPWORKS | BE THERE. DO THAT.

We were invited to cover India's only Himalayan Air Safari at George Everest Peak, Mussoorie. The Air Safari offers thrilling helicopter rides over the Himalayan landscapes. There are various packages that offer short or long duration flights. You can get some of the most breathtaking views from these helicopter rides.